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Maguire: The clever US state that thrives under Trump

Louisiana has been overshadowed for years by its showier neighbour Texas. Texas boasts a bigger economy and a greater population, and has dominated Washington DC policy makers and the international stage.

The Bayou State, however, is undergoing a revival which could lead to it becoming the most dynamic and influential Gulf Coast hub in the coming decades. This could be attributed to its development blueprint.

Louisiana, as the primary exit point for U.S. gas exports, is a major cheerleader of President Donald Trump's "drill, baby, drill" mantra. It is also the home of some of the most important natural-gas basins in the United States.

A new steel plant worth billions of dollars is being planned by the state. This was announced at a White House event earlier this year, which marked a return to traditional manufacturing in the United States.

Louisiana's smokestack industry, which includes century-old refineries and chemicals sectors, is also at the forefront of a ongoing carbon capture campaign that has made it a major player on the clean energy front.

Louisiana has a growing battery sector, a hydrogen-producing industry and an emerging data center. It can offer industries that are fit for America in the 21st century, regardless of which party is in Washington.

DEFT MESSAGING AND A CAPTIVE Audience

Louisiana's progress has been driven by its willingness to reuse the old and add the new.

This philosophy is not limited to brick and mortar industries, but also includes marketing pitches and mission statements.

Projects that were marketed under the Biden Administration as driving the energy transition are now marketed to boost energy security and create jobs, which is more appealing to the Trump Administration.

Businesses that reduce emissions from chemical plants and those that are positioned to be leaders in the carbon capture and storage (CCUS) sector, which is expected to grow rapidly over the next few decades, are among these businesses.

Louisiana is a leader in CCUS, but it's not just on paper. The state has more than 60 carbon-capture projects. These include 13 CO2 pipelines as well as several ammonia plants and hydrogen plants which intend to use CO2 for a feedstock.

Air Products, a producer of industrial gas, is building a complex dedicated to expanding hydrogen applications in the state. This could include the fertilizer and the steel producers who are heavy users of natural gas.

AMERICAN MADE

According to Kpler, trade intelligence firm, the liquefied gas industry has already established Louisiana, as its primary hub. Approximately two-thirds (or $30 billion) of U.S. exports of LNG will depart via state terminals.

Louisiana's share in LNG trade is expected to increase further when the Plaquemines LNG Export Facility reaches full capacity at the end of the year.

Gas developers also boost extraction from Louisiana fields. This is especially true of the Haynesville Basin, which has less impurities in its gas than other large deposits. It's therefore ideal for converting it to LNG and exporting it.

The flurry in extraction activity has also sparked growth in ancillary service sectors in the state. This includes the production and maintenance of pipeline equipment.

Louisiana is also home to other businesses and industries.

In the last year, manufacturers such as Hyundai Steel, Ice Industries (a manufacturer of steel rails for solar panels) and PSS (an industrial equipment maker) have announced plans to open new plants in the State.

Social media giant Meta will spend $10 billion on a data center of 4 million square feet in the state. Meanwhile, Procter and Gamble announced recent expansions to its Rapides Parish production facility.

Chemical and plastic manufacturers are expanding in the state in hopes that the current push for factory production to be reshored to the U.S. will spark a higher demand for industrial components.

COST PRESSURE

The state's growing natural gas supply - which will be delivered via a new pipeline from the Permian basin to Louisiana's industrial hub in 2026 – is also attracting industries that need abundant power sources.

Louisiana is currently enjoying a competitive advantage due to its lower than average electricity prices for industries.

According to the data portal Electricchoice.com, Louisiana's cost of commercial electricity is 16% lower than the national average at 10.7 cents per Kilowatt Hour.

This rate is lower than that of Florida, Georgia and Mississippi, as well as Michigan and Pennsylvania, states which also compete with Louisiana for the business of manufacturing and technology companies.

Any significant increase in industrial gas usage - whether for LNG exports, or local businesses that use gas to power or process - will likely put upward pressure on energy prices going forward.

Meta's massive data center, as well as the other businesses moving or expanding to the state will likely increase the overall energy demand.

Local power providers are better equipped to meet demand for energy than others, thanks to the growing supply of natural gas in the state and plans to expand nuclear generation.

This could help Louisiana to emerge from Texas' shadow - where stretched grids and volatile prices are commonplace - and become a critical hub for America’s future industrial and energy needs.

These are the opinions of a market analyst at.

(source: Reuters)