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Aito, backed by Huawei, teams up with a UAE-based dealer to launch exports

Seres, a Chinese automaker, announced on Friday that the electric vehicle brand Aito has signed a contract with Abu Dhabi-based dealer group 'Performance Plus Motors' to enter the Middle East.

Aito is the most successful brand in Huawei's Harmony Intelligent Mobility Alliance. It has looked beyond China's highly competitive market. The UAE partnership will give it its first export foothold.

Performance Plus Motors will be responsible for the sale, delivery and after-sales services of Aito luxury intelligent models in the UAE, Seres stated in a press release. A timeframe wasn't disclosed.

Aito SUVs have arrived in Dubai port and the EV brand's flagship SUV has already begun test drives there.

Jason Wang, President of Seres overseas business unit, said that the collaboration was "an important milestone" in Aito’s globalization strategy. The statement detailed?plans to expand into adjacent regions by establishing a wider Middle Eastern presence.

Aito was previously only sold in China, but presented its global line-up at the Munich auto show?in September.

Seres, a Chongqing-based company, began exporting cars under its own brand in 2023. According to the China Association of Automobile Manufacturers, as of November, 1,615 Seres branded vehicles were exported in total.

Aito's sales will surpass 420,000 vehicles in 2025. This makes it the largest contributor to Seres whose electric vehicle sales have risen 10.6%, to 472,269 cars. Reporting by Zhang Yan and Brenda Goh. Toby Chopra, Mark Potter and Toby Chopra edited the report.

(source: Reuters)