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'Chai and samosas': US hotels welcome Indian tourist boom to restore revenue

U.S. hotels and travel companies are intending to tap a surge in Indian tourists to enhance profits as domestic leisure spending falters and demand from East Asian nations remains listed below prepandemic levels.

Nearly 1.9 million Indian tourists went to the U.S. in the initially 10 months of 2024, an almost 48% rise from 2019, according to data from the U.S. National Trade and Tourism Office (NTTO). The surge was driven by a 50% dive in visas provided for organization visits and 43.5% boost for leisure, information showed.

The broadening Indian middle-class population, higher travel budgets and increased flight capacity are likewise behind the South Asian nation's global travel boom. On the other hand, visitor volumes from China, Japan and South Korea dropped 44.5%, 50.8% and 23.9% during the very same duration, compared with 2019 levels, NTTO information revealed.

Rich customers from East Asian countries such as China have actually been taking a trip more within the region, specifically to locations in Southeast Asia, avoiding long-haul trips to the United States.

European travelers have actually been returning to the U.S. but visitation from countries such as the UK, Germany and France has stayed below 2019 levels.

The U.S. tourist industry has had a slow year, with companies such as Hilton and Airbnb bracing for weaker earnings as the post-pandemic travel rise stabilizes and persistent inflation forces Americans to cut down on leisure spending.

Indian tourists are stepping up to fill part of the gap left by lower visitation from China, Japan, and South Korea, said Laura Lee Blake, CEO of the Asian American Hotel Owners Association, members of which own 60% of the hotels in the United States.

Their growing interest in checking out smaller sized cities and secondary markets is assisting to spread the healing throughout a. broader variety of destinations, she said, including that they. usually prefer budget plan and mid-scale hotels.

Some properties are also introducing details that may. resonate with Indian tourists - from chai and samosas in the. lobby to popular Indian television channels in the guest rooms, she. stated.

Travel firm Viator, a TripAdvisor brand name, has actually stated. U.S. reservations made by Indian travelers leapt more than 50% in. 2024 and have actually tripled from pre-pandemic levels in 2019. Over the previous three years, we have actually seen over a 45% boost in. nights reserved by Indians taking a trip to the U.S., said Dave. Stephenson, chief company officer at Airbnb. Scheduled flight capacity between India and the U.S. increased. 42.3% in 2024 compared to 2019, according to data from OAG. Aviation.

For 2025, I anticipate development in occupancy rates and. revenue, driven by a younger, experience-driven audience from. India, said Grzegorz Kowalski, CEO of hotel-booking platform. Tripoffice.com.

(source: Reuters)