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US travel bookings for August are up, which boosts companies' revenue expectations

Wyndham and Southwest are waiting for full domestic demand recovery

United and Hilton report an improvement in business travel bookings

The airlines have been forced to offer sales in order to fill up economy seats

Doyinsola Oladipo

NEW YORK - July 29, 2017 - U.S. Travel companies, including United Airlines and Southwest Airlines as well as hotel operators Hilton Worldwide & Wyndham Hotel have all breathed a collective sigh after budget-conscious Americans began booking travel plans again. Many had put their vacation plans on hold earlier in the year. U.S. consumer confidence rebounded from a shaky start to the year in July, thanks to inflation, a weaker dollar and President Donald Trump’s trade war. Travel companies saw an increase in bookings, and are now anticipating stronger revenue growth in the fourth quarter. Some companies that service domestic U.S. customers or those who are price sensitive have higher expectations for the month of August. Others see the end third quarter as a turning point in what would otherwise be a difficult environment for 2025. Andrew Nocella, United Airlines' Chief Commercial Officer, said that the uncertainty surrounding early February has now subsided. This follows five months of low demand. Hilton Hotel Group echoed these sentiments and said that the "thawing" of corporate travel spending is finally happening. Southwest CEO Robert Jordan said on an investor conference call that, "Given the fact that we are heavily overweighted in the domestic market," they would be a large beneficiary of any improvement in domestic demand. Southwest Airlines said that demand stabilised in the second quarter and recent bookings show clear signs of improvement.

In April and May, most U.S. hotel and airline operators lowered or canceled their financial projections as President Trump's tariff war plunged the industry into the most uncertain period since the COVID-19 epidemic.

There is still a lot of uncertainty about how the economy will perform in a world where tariffs are constantly changing and inflation remains above the 2% target set by the U.S. Federal Reserve.

Wyndham, the Super 8 motel owner, said it saw a steady increase in revenue per room available, an important measure in the hospitality sector, in states such as Wisconsin, Michigan and Minnesota. This indicates a steady demand by blue-collar travelers.

Michele Allen, CFO, said that "in August we will see a stronger travel season for the summer." American Airlines expects sequential revenue growth in August and September. Alaska Air Group's Chief Commercial Officer Andrew Harrison stated that closer-in bookings were coming in strong, with "very positive" activity in August. The increase in demand for hotels and airlines will be more apparent in the fourth quarter.

Andrew G. Didora said that the Bank of America equity analyst Andrew G. Didora believes that airlines need to continue these trends as they are a catalyst to airline stocks. This is because weak demand for seats in main cabins has forced airlines into offering sales to fill their planes. (Doyinsola Oladipo in New York; Editing by Cynthia Osterman)

(source: Reuters)