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United Airlines increases its premium travel offerings as fuel prices rise due to the Iran War

United Airlines announced a major aircraft and cabin overhaul on Tuesday, focusing on more luxurious seating. The airline is pursuing its long-term plan despite warnings that oil prices could remain above $100 per barrel until 2027.

Chicago-based carrier says it will receive over 250 aircraft by April 20, including 68 Airbus A321neo coastliner and A321XLR Jets, with Polaris lie-flat business-class seats. The premium cabins are also larger. This comes after United's Chief Executive Scott Kirby announced last week that it would reduce its planned capacity by five percentage points this year to prepare for oil prices expected to rise above $100 per barrel in 2027.

United's annual fuel bill would increase by $11 billion at those levels. That is more than double the profit United earned in its best-ever year.

Kirby, however, said that United was in a better position than previous cycles to absorb shocks and protect margins through cutting back on less profitable flights. He also stated the company would continue investing for the future.

He said in a press conference that "we've positioned us to get through the inevitable storms, stay focused on long-term and keep investing long-term."

PREMIUM PUSH

The announcement will focus on two new Airbus models, which feature Polaris lie-flat seats and Premium Plus cabins.

The Coastliner will only fly between Los Angeles, San Francisco and Newark/New York. The A321XLR will replace Boeing 757s in some international routes this summer, and open up new destinations to Europe and South America.

United says that the 757s flying on these routes have an average of 16 business class seats. The A321XLR will have 32 premium seats. The Coastliner has 20 Polaris seats, and 12 Premium Plus Seats.

Since the pandemic, U.S. airlines have built their business more around corporate clients, loyalty-program participants, and premium travelers. They bet that these customers will not pull out of fares when they rise.

Andrew Nocella is United's chief business officer. He said that the U.S. air travel market and economy remained strong. This allowed United to increase fares without materially affecting bookings.

Nocella told reporters, "I can assure you that the environment is very strong." We've been successful in passing through most of the necessary price increases to cover the rapid and significant increase in oil and jet fuel prices. (Reporting and editing by Lincoln Feast; Reporting by Rajesh Kumar Singh)

(source: Reuters)