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United Airlines warns that fuel prices may rise by up to 20% in order to offset the increase.

United Airlines CEO Scott Kirby stated on Wednesday that ticket prices could rise as much as 15 to 20% in order to offset the surge in jet fuel costs. This is a test for consumers to see if they are willing to pay higher prices as the oil industry struggles to deal with volatile prices.

Kirby stated that United aims to recover all fuel cost increases "as soon as possible". It also expects to move towards a 100% pass through,?as the company targets double-digit margins before taxes next year.

Kirby stated that "yields must increase by approximately 15% to 20%" and added that the company assumes fuel prices will remain high for a longer period of time.

United Airlines' comments follow its forecast of second-quarter and annual profits that were below Wall Street expectations due to higher jet fuel costs, which squeezed margins and impacted the near-term outlook. Demand for premium travel remained robust.

United's shares fell by about?6% during morning trading.

The Chicago-based carrier said that its forecast was based upon the Gulf Coast Jet Fuel Forward Curve as of April 17. It warned that results could fall at either end depending on fuel prices.

Fuel costs are expected to rise by about $4.30 per gallon in the current quarter.

United has said that it already began raising its prices. It implemented five fare increases in the last quarter of the first year, along with increased baggage fees. These have "started" to offset increasing fuel costs.

The airline expects to recover 40% to 50% of the fuel price increase through fares in the second quarter. This will improve to 70% to 80% by the third quarter, and up to 85% to 100 percent in the fourth quarter.

Executives at the company said that ticket yields increased by 12% early in March, and then climbed to 18% during?the second part of the month.

Kirby stated that the airline hasn't seen a decline in demand despite rising prices, but admitted that consumers would be tested eventually by higher fares.

He said that as yields increased, the demand would be elastic. (Reporting and editing by Aurora Ellis; Reporting by Rajesh Kumar Singh)

(source: Reuters)