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China readies for Lunar New Year, amidst fret about the economy

Travellers thronged train stations and airports on Friday, clutching large suitcases and gifts such as boxes of fruit as they joined millions of Chinese going back to their home towns to commemorate the Lunar New Year celebration with family.

The vacation, China's greatest, this year falls between Jan. 28-Feb. 4 and marks the arrival of the Year of the Snake.

The festivities generally supercharge companies such as stores, movie theaters and dining establishments as households delight in time together feasting and shopping.

Authorities are specifically keen for individuals to open their wallets this year to improve the slow economy, and have increased the main vacation period from seven days to 8, in keeping with last year.

Main efforts to restore weak consumption also include promoting winter-themed holiday destinations and ensuring affordable airfares throughout the country, authorities said on Friday at a State Council press conference in Beijing.

More broadly, the government has actually been attempting to increase the economy with an aggressive raft of stimulus steps consisting of rate of interest cuts,

raising fundamental pensions

and expanding trade-in programs for consumer goods.

However organizations and visitors informed Reuters they were seeing indications that individuals were continuing to tighten their belts in the face of an extended property depression and stress over job security.

A Beijing-based sales professional named Liu, who was at a. railway station in the Chinese capital preparing to return to. his home town in the northeast, stated concerns about the economy. and employment were widespread.

He preferred not to share his complete name because of the. sensitivity of the concern.

It's become even more difficult to make money and discover a. job. There are much more out of work people, and they all say it. is harder, he said.

Qiang, a hairdresser operating in central Beijing who desired. to be understood only by his nickname, said that while people were. still getting their hair cut for the vacation, they were being. more selective about other services.

At this time of year, we generally have many consumers who. concerned color their hair or get a perm. However we have less of those. lucrative customers now, he said. We utilized to have eight to 10. such clients a day throughout this season in regular years. But last. year and this year, we only have about two to three.

China's transport ministry estimates a total of 9 billion. journeys will be made throughout the country throughout the 40 day travel. duration around the celebration, up from 8.4 billion journeys tape-recorded. throughout the exact same duration last year.

But some individuals stated they were foregoing the return home so. they could earn more money.

If I remain in Beijing, I will be paid triple income for four. days, I do not wish to give up the opportunity to generate income,. stated Nie, a 57-year-old who operates at a sports centre in Beijing. I began working here simply three months ago, I haven't handled. to make much money in 2024. She withheld her complete name for. personal privacy reasons.

OVERSEAS TRAVEL EYED

One brilliant spot for usage is the cinema, with advance. movie ticket sales going beyond 400 million yuan ($ 55.24 million) by. Jan. 23, according to data from ticketing platform Maoyan, the. fastest-ever pre-sales for the Lunar New Year season.

Much of the need has actually been driven by the film Legends of. the Condor Heroes: The Gallants starring star and vocalist Xiao. Zhan, who is likewise a brand name ambassador for luxury products companies. including Gucci and Tod's.

The recovery is welcome news for the movie industry, which. has had a hard time recently, total profits for China's ticket office. were 22.6% lower in 2024 than in the year before.

More Chinese are also choosing to go overseas on long-haul. journeys this year, according to Trip.com, China's biggest online. travel agency. The extended holiday means people will just need. to take two days leave for an 11-day break.

Travel agency Qunar said that reservations for outgoing flights. and vacation bundles on its platform had doubled from last year.

The most popular destinations are somewhere else in Asia,. according to data from the World Travel & & Tourism Council

(source: Reuters)