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H&M Q1 profits grow more than expected; March sales are up 1%

H&M, the Swedish fashion retailer, reported a slightly higher?rise in operating profit than expected for 'December-February. '?and forecasted that March sales would rise by 1%.

In a press release, CEO Daniel Erver stated that "at the end of the third quarter, our well-received Spring collections contributed to positive sales trends which continued into March."

H&M’s operating?profit, which includes Christmas shopping, increased for a third quarter in a row to 1.51 billion crowns (about 162 million dollars) from a year earlier 1.20 billion. The average forecast of an LSEG survey of analysts was 1.39 billion. This is despite a 1% decline in organic sales. In January, the rival to Inditex reported that local currency sales were down by 2% in the first two quarters.

H&M has said that it closely monitors developments in the Middle East, and their implications for global trade.

It said that "good flexibility in the supply chains and a low percentage of air freight provide opportunities to adapt to changing conditions." The Middle Eastern market accounts for a very small part of the total sales. These markets are operated by franchise partners.

On February 28, Israel and the United States launched coordinated strikes against Iran. Iran responded by launching strikes against 'Israel, U.S. base and Gulf States.

The war has caused a spike in energy prices and hit global supply chains, causing an increase in the cost of fuel. Consumers are concerned about the impact of inflation driven by the war on their demand.

(source: Reuters)