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Telecom Italia considers premium pricing for high performance connectivity at large events

Telecom Italia's boss announced on Wednesday that the company is looking into the possibility of introducing premium-priced mobile services?on demand? for customers who want to be guaranteed fast and reliable connectivity during large gatherings, such as sports events.

Some operators offer 100 gigabytes of data per month for less than 10 euros ($11.78).

Price wars have eroded margins in the telecoms industry, forcing carriers to look at new revenue models.

Pietro Labriola, CEO of the company, said in a call with analysts after results that volume cannot be relied on to?drive growth? in a country like Italy. He argued that operators must find alternative ways to monetize their network investments.

'MISSION-CRITICAL'

TIM's fifth-generation mobile service was available at multiple venues, including the opening of the Winter Olympics in Milano Cortina.

Labriola stated that more than 60,000 people, including all of the athletes who were parading at the Olympics' opening ceremony, could share photos and videos in real-time thanks to the reinforced infrastructure specifically deployed for the event.

Labriola stated that, "for the time being, this service is free. However, if customers choose to use it, we will charge a premium."

"If you visit a stadium, you will pay more for coffee and food. Why shouldn't the same thing happen with ultra-fast internet connectivity that is so important to our personal lives?"

The TIM CEO hasn't disclosed any pricing or timelines for introducing premium connectivity tiers.

CONSOLIDATION IS KEY FOR EFFICIENCY: CEO

Labriola reaffirmed that he believes consolidation is the key to an efficient pricing environment in the Italian and European Telecoms Sector, especially in the "consumer retail" market.

He said: "If there's no consolidation in Italy we need to be transparent - the consumer segment of our company will have a tougher time."

Reports indicate that rival telecoms Iliad and Wind Tre are negotiating a possible merger in Italy. This would reduce the number mobile network operators in Italy from four to just three.

(source: Reuters)