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Shein warned of fines by EU in consumer protection probe

The European Union warned Shein on Monday that it would be fined if it did not respect EU consumer laws.

Shein has grown quickly by shipping low-cost products directly to customers. The European Commission warned Shein, a Chinese online ecommerce platform, and Temu in February that they could be held liable for unsafe and dangerous goods sold on their websites.

Shein's representatives did not respond immediately to a comment request.

In a press release, the European Commission stated that the Consumer Protection Co-operation network (CPC), which is made up of national consumer authorities, had notified Shein about practices that violated EU consumer laws.

Shein has a month to respond to the CPC Network findings and make commitments to address the consumer law issues identified. The CPC Network could enter into a dialogue with Shein based on Shein’s response," the report said.

If Shein does not address the concerns raised in the CPC Network's report, the national authorities may take enforcement measures. The statement also said that Shein could be fined based on its annual turnover in each EU member state.

Shein may also be targeted by EU regulations under the EU Digital Services Act.

The EU is proposing a handling fee of 2 euros ($2.27) per package for low value e-commerce packages. (Reporting and editing by Philip Blenkinsop, David Evans and Sudip K. Gupta)

(source: Reuters)