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India's Delhivery launches short-haul freight service to rival Uber and Porter

Delhivery, an Indian courier firm that delivers parcels in short distances, launched their service at two locations in India on Friday. This is a move to increase competition in the market which has been dominated by Uber and Kedaara Capital's Porter.

Following the success of Quick-Commerce delivery services where everything from mobile phones to milk is delivered in 10 minutes, near-distance delivery has become increasingly popular.

Uber, Swiggy's ride-hailing app Rapido and Porter, among others, are currently the firms that transport parcels between areas of a city.

Delhivery currently offers its service only in the capital and in the southern IT hub, Bengaluru. However, the company plans to expand rapidly to other metro areas, according to MD and CEO Sahil B Barua.

Delhivery and other third-party logistics companies are looking to diversify their business as they compete with the in-house logistics divisions of ecommerce giants like Amazon, Walmart-backed Flipkart, and others. (Reporting by Hritam Mukherjee in Bengaluru; Editing by Janane Venkatraman)

(source: Reuters)