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Hyundai Motor will roll out a driver-assist technology in-house in 2029

Hyundai Motor Group is launching?vehicles with its proprietary software for driver assistance?in late 2029. This is two years later than originally planned. In the interim, Nvidia will be used to accelerate deployment.

Hyundai executives said that the South Korean automaker would partner with the U.S. chipset maker to launch advanced driver-assistance technologies, also known as Level 2+ or Level 2++ in 2028.

Analysts say that the delay in developing automated-driving technology in-house has left Hyundai more dependent on Nvidia, as rivals such as Tesla and Chinese automakers strive to introduce increasingly sophisticated driver-assistance technologies to the market.

Park Min-woo is the president of Hyundai Motor Group. He told a?media briefing that "our partnership?with Nvidia does not mean we leave our destiny in their hands."

Park stated that Hyundai would co-design technology with Nvidia and then use data from the system in order to train and fine tune its own software platform called Atria.

DEEPENING ties with NVIDIA

Park, who was a former Nvidia executive and joined Hyundai in January, has spearheaded the automaker’s growing ties with the chipmaker.

His strategy is a departure from the one of his predecessor Song Chang-hyeon who, before his abrupt resignation in December, focused heavily on software development within his own company.

Park stated that Hyundai could have deployed their in-house capability Level 2++ sooner but deliberately slowed down the timeline to concentrate internal resources on a longer-term goal.

Park stated that Hyundai vehicles powered by Nvidia’s Hyperion 10 will initially forgo expensive lidar sensors in favor of cameras, ultrasonic sensor and a Radar.

Hyundai, however, is looking at lidar technology for its Level 3 automated driving systems that allow hands-free driving in certain conditions.

Park did not provide a timeframe for the Level 3 commercialisation.

Park stated that Hyundai and Kia Corp., the third largest automaker in the world with annual sales of more than 7 million cars, will use their global fleet to collect data for their autonomous driving technologies.

Hyundai expects to surpass its competitors by 2033 in terms of accumulated driving data.

Hyundai Motor Group is intensifying its collaboration with Nvidia, spanning autonomous driving, artificial intelligence (AI) data centers, and humanoid robots developed by Hyundai's Boston Dynamics.

Level 2+ systems are more capable on the highway, while Level 2++ systems can handle urban driving more complex, similar to Tesla Full Self-Driving System. Both require driver supervision.

(source: Reuters)