Latest News

China's Dongfeng to assess Europe sales prospects before plant choice

China's Dongfeng Motor Group needs to assess sales prospects in Europe before choosing the possible opening of a factory in the area, one of its magnates said on Thursday.

Ma Lei, the general manager of Dongfeng worldwide business, was speaking at an item event in Turin, Italy, in the middle of efforts by the Italian government to convince Chinese automakers to produce in the nation.

Rome has stated it remains in conversations with Chinese business consisting of Dongfeng and Chery Automobile. Talks with Dongfeng authorities about an automobile plant in Italy are at an advanced stage, sources stated in August.

Asked whether Dongfeng had actually currently gone to prospective sites in the country, Ma Lei said it was prematurely to have an initial idea.

Many ask us about a plant in Europe, however we need to evaluate the entire circumstance first, consisting of from the perspective of clients, he added.

As a primary step we need to look after brand name (advancement). and distribution, he stated.

Dongfeng has just recently begun offering cars in Europe.

Italy is engaging with Chinese groups at it looks for to restore. its domestic automotive output by attracting another significant. car manufacturer to the nation to flank Fiat-parent Stellantis .

The Italian government is studying potential websites for a. Chinese vehicle plant consisting of in the northwestern Piedmont region. whose capital is Turin, the historic home of the Fiat brand name.

(source: Reuters)