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Bloomberg News reports that Tesla has received around 600 orders in India since its launch.

Bloomberg News reported Tuesday that Tesla had received just over 600 orders since it began selling cars in India mid-July. This number fell short of what the company expected, according to people familiar with this matter.

Bloomberg News reported that the Elon Musk-led electric car maker plans to send between 350 and 500 vehicles to India in this year. The first batch of cars is expected to arrive from Shanghai at the beginning of September.

The report stated that deliveries will be initially limited to Mumbai and Delhi. It also said the company is only able to deliver cars outside of these four cities if it receives full payment for the vehicles.

Could not confirm the report immediately. Tesla didn't immediately respond to our request for comment.

Tesla launched the Model Y in India at a cost of about $70,000. This price reflects India's high import tariffs for EVs. The U.S. electric car maker has been lobbying India for lower import taxes on cars.

Tesla, facing excess capacity and declining sales in global factories, has adopted a new strategy to sell imported vehicles in India despite duties and levies.

The automaker targets a niche market of the domestic automobile market where EVs only account for 4% of total sales.

Even in the cities, India's road infrastructure is improving, but traffic discipline, such as lane driving, remains rudimentary. EV chargers, too, are few and far between. Stray animals and cattle are also a problem. Reporting by Nilutpal Timsina, Bengaluru. Editing by Sonia Cheema.

(source: Reuters)