Latest News

Google's proposed search results page changes get thumbs up from EU airlines

Alphabet's. Google's proposed changes to its search results to adhere to. EU tech legislation has actually gotten the thumbs up from lobbying. group Airline companies for Europe whose members include Air France KLM. and Lufthansa.

Google has actually revealed a series of modifications in search results page. formats in recent months following contrasting demands from. price-comparison sites, hotels, airline companies and little sellers,. with the latest tweaks announced last month.

It is trying to abide by the Digital Markets Act (DMA),. which forbids it from favouring its own products and services. on its platform or risk fines as much as 10% of its international. yearly turnover.

In the spirit of finding a DMA-compliant option in a. prompt fashion, the airline company industry has actually shown it wants to. compromise, Airlines for Europe said in a letter to the. European Commission dated Dec. 20 and seen .

The airline group expressed assistance for the horizontal. layout for very same sized boxes for airline companies and comparison sites in. search engine result as well as the colour blue to distinguish them. from other components.

But it stated costs displayed in search engine result should be the. same in the graphic as those in the boxes. It also expressed. issues about Google's proposal for a purely a sign date. rather than specific dates for consumers aiming to book. flights.

Attributes such as dates are an integral part of the. general search process of customers looking for air travel and. the switch to a simply indicative date will downgrade their. experience considerably, the group.

Google has stated it might return to an old format of 10 blue. links in search results page that it used years ago if its competitors -. such as airlines and cost comparison websites - can not agree on. its propositions to comply with the DMA and not promote its own. items.

(source: Reuters)