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Google could face a fine of up to €10,000 next year for favoring its own services, according to sources

Google, owned by Alphabet, is likely to face a fine from EU antitrust regulators in the coming year because it has not done enough to adhere to EU rules that prohibit favouring its own products and services when displaying search results.

The United States will be furious at a penalty against Google. They have criticized a number of landmark EU laws for being aimed at U.S. technology companies, despite EU denials. In March, the European Commission charged Google with favoring its own products such as "Google Shopping", "Google Hotels" and "Google Flights" over those of competitors.

Google is pitted against vertical search engines (specialised search engines that link to specific sectors), hotels, airlines and restaurants, as well as transport services.

Google is also under pressure from these two groups to give them more prominence in the search results. This has led to conflicting requests. Google has made a number of changes to its search engine results since the Commission's charges in March. The last change was made in October. However, this does not comply with the Digital Markets Act which prohibits Big Tech from promoting their services and products.

Google and the Commission, the EU's competition enforcer (which is also the Commission), declined to comment.

A Google spokesperson said previously that any future changes to Search will prioritise the 'commercial interests of a few intermediaries, over European businesses which want to sell direct to their customers.

Google can still comply with the DMA and avoid a fine.

DMA violations could result in fines of up to 10% of the company's annual global turnover. Sources have said that the self-preference case was separate from an investigation regarding its app store Google Play where it faces a similar fine next year. (Reporting and editing by Kirsten Doovan; Foo Yunchee)

(source: Reuters)