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Hilton and Marriot announce plans to expand in Africa

Hilton and Marriott, two of the largest hotel chains in the United States, have announced expansion plans to Africa as a way to take advantage of rapid tourism growth on the continent.

Hilton announced on Wednesday its plans to triple the number of hotels in Africa to 160.

In a statement, the company said it would enter Angola for the first, as well as Ghana and Benin, before returning to Madagascar and Tanzania. It did not provide a time frame for its expansion plans.

Marriott said that it expects to have 50 new properties in place by 2027. Marriott will also enter five new countries, including Cape Verde and Ivory Coast.

The existing African portfolio of the group includes nearly 150 properties with 26,000 rooms in 20 countries under 22 brands.

The airlines have increased their African capacity.

Emirates offers 161 flights a week across Africa. It has recently added daily services to Entebbe, and Addis Ababa. United Airlines launched the Washington-Dakar direct route in May, and Delta will start a daily seasonal flight to Accra starting in December.

The United Nations World Tourism Organization reports that international arrivals on the continent increased by 9% in the first quarter 2025 compared to the same period before the pandemic. This is 16% higher than the pre-pandemic 2019 period.

This momentum is translating to economic impact. World Bank and national data show that tourism accounts for between 3 and 7 percent of the gross domestic product (GDP) in countries like Kenya, Morocco, and South Africa and as much as 15 percent in tourism-heavy nations such as Namibia. (Reporting and editing by David Goodman.)

(source: Reuters)