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Ferrari extends cryptocurrency payment system to Europe after US launch

Ferrari said on Wednesday it would extend its plan to accept payments in cryptocurrency for its high-end cars to its European dealers network from the end of this month, after beginning in the United States in 2015.

The Italian business will likewise extend the plan by the end of 2024 to other dealerships of its international network, in countries where cryptocurrencies are lawfully accepted, it said in a statement.

Although the large majority of blue-chip companies have steered clear of crypto as the volatility of bitcoin and other tokens make them impractical for commerce, Ferrari began last year to accept payments in cryptocurrency in the U.S., to satisfy demands from its rich clients.

The entry into the European market follows the effective launch of this alternative payment system in the United States less than a year earlier, to support dealers in much better attending to the evolving requirements of its customers, the business said.

It included that most of its dealers in the region have currently adopted or remain in the procedure of adopting the new payment system.

Irregular guideline and high energy use have likewise so far avoided the spread of crypto as a means of payment.

Nations where cryptocurrencies are limited include China.

For the launch of its plan in the U.S. Ferrari had actually turned to among the most significant cryptocurrency payment processors, BitPay, and enabled deals in bitcoin, ether and USDC, among the largest so-called stablecoins.

As part of the plan Bitpay will instantly turn cryptocurrency payments into conventional currency on behalf of Ferrari's dealerships, safeguarding them from price swings, while excluding costs or additional charges for clients.

Ferrari on Wednesday did not supply details on whether it would use other payment processors in Europe and in other areas.

(source: Reuters)