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Westpac Australia urges social media companies to play a bigger role in scam prevention

Westpac Banking Corp. called on social media companies like?Meta to take stronger action on Thursday in order to combat online scams. They said that banks could not tackle the growing threat?to?consumers alone.

Westpac's Chief Executive Anthony Miller said at the annual general meeting of the lender that the bank had spent over A$500,000,000 ($333.55 Million) in the last five years to prevent fraud and scams, including the purchase of new detection tools and systems for customer protection.

Miller stated that "Westpac and other banks can't solve the scams plague alone." "We need to see more action from the other players of the ecosystem. This includes social media companies like Meta.

Meta did not respond immediately to a comment request.

Miller stated that recent initiatives by the lender helped to drive a 21% decrease in scam losses and prevent customers from losing more than A$360,000,000 this year.

Australian banks are pushing for tighter responsibility for digital platforms. They claim that "a large portion of scams originate on social media and messaging apps."

Meta announced last year that it had removed 8,000 "celebbait" scam ads from Facebook and Instagram as part of a joint effort with Australian banks.

The scams often used artificial intelligence to generate images of celebrities to fool consumers into paying money to nonexistent investment schemes.

(source: Reuters)