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Spain's tourism industry expects a slowdown in summer sales

The Spanish tourism industry is expecting a sharp slowdown in the growth of summer sales as uncertainty surrounding U.S. Tariff Negotiations threatens to reduce global consumer spending. However, it still expects record visitor numbers.

The group anticipates that revenues from hotels, airlines and restaurants as well as other tourism-related business will grow by 2.7% on an annual basis in the third quarter of the year, which is the peak season for tourism. This compares to a 6.3% growth in 2024.

Sales rose by 4.5% in the second quarter.

The group predicted fewer arrivals in Germany and France. The group estimated that international arrivals from the United Kingdom (UK), the U.S.A., Japan and China will still grow, but at a slower rate.

Oscar Perelli, Exceltur's Vice President of Marketing and Communications, told a press conference in Madrid that there has been a decline in U.S. tourism since the end 2024 because of a change in exchange rates. He expects this trend to continue into the current year.

He said that "at the same time we are experiencing an acceleration of redistribution in travel to Europe as Europeans prefer staying and traveling within Europe and Asians looking for alternatives to the United States."

Exceltur revised its estimate of tourism growth for the full year to 3.3%, down from 4% earlier in the year. This still beats out a projected expansion of 2.4% by Spain's economy.

"At first, we thought that it would be an excellent year. Perelli stated that they now believe the year will be good.

He added that "the uncertainty scenario has affected the confidence of tourism business owner".

The World Travel and Tourism Council (WTTC), which represents the private sector of the travel industry, anticipates 100 million record-breaking visitors by 2025. Exceltur estimates that tourism revenue will make up 13.2% of Spain’s Gross Domestic Product this year. (Reporting and editing by Andrei Khalip, Jan Harvey, and Corina Pons)

(source: Reuters)