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Delta Air Lines is being investigated by US House of Representatives for using AI to price tickets.

On Wednesday, a group of 20 U.S. House Democratic members asked Delta Air Lines' CEO Ed Bastian to respond to questions regarding the use of artificial intelligence in setting ticket prices.

In a letter, the lawmakers including Jesus "Chuy” Garcia, Jerrold Ndler, Alexandria Ocasio Cortez, and Dan Goldman asked Delta to reveal whether it would use AI to increase prices by "individualized, surveillance based price discrimination."

Delta announced on Wednesday that "there are no fare products Delta has used, is currently testing or plans to implement which target customers with personalized offers based upon personal information or other factors."

Legislators have expressed concern that airlines may use AI, consumer data, or internet usage (such as visiting a funeral website) to determine when people want to travel and then increase air fares.

Delta has not addressed concerns raised by senators in July, according to the lawmakers.

Delta hasn't explained the safeguards it uses to comply with federal law.

Sean Duffy, the Transportation Secretary, said in August that his department would look into whether any airline was using AI to set its prices.

Duffy stated that "we would be very concerned if any company tried to use AI for pricing their seats individually."

Delta announced earlier that it planned to deploy AI-based technology for revenue management across 20% of the domestic network in partnership with Fetcherr.

The House letter stated that Delta President Glen Hauenstein previously said that Delta would use AI-generated pricing to tailor airfares to "that flight at that time and to you as an individual".

The letter was signed by Rashida and Greg Casar, both Democratic legislators. In July, they introduced legislation to prohibit companies from using AI for setting prices or wages on the basis of Americans' personal data. They also wanted to ban airlines from increasing individual prices based upon a search made for an obituary. The legislation has not yet been passed.

Delta told senators in August that it has been using dynamic pricing since the 1970s. Pricing is based on factors such as overall demand, fuel costs, and competition but not personal information. (Reporting and editing by Nia William; David Shepardson)

(source: Reuters)