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Report shows that holiday travel demand is down across the board.

Even high-income travelers may not be as eager to travel this holiday season, according to a Deloitte report released on Wednesday. The report shows that Americans plan on taking fewer trips in the coming year and spending less money on them due to growing financial worries.

Report: The number of holiday trips planned has decreased to an average of 1.83 from 2.14 last years, and the average budget for planned travel is down 18% at $2,334.

The report stated that the tighter budgets are rooted in a more tempered money mood.

Nearly one fifth of households with incomes over $100,000 per year, or wealthy Americans, reported that they were in a worse financial situation than a previous year. About 80% plan to opt for cheaper travel options.

Delta Air Lines and United Airlines, as well as Marriott International, a hotel operator, all pointed out that there was a solid demand in the last two months for premium offerings, such a premium seats and luxurious hotels.

This trend could be changing, with a disproportionate effect on airlines and tour operators, since high-income travellers tend to spend more money and travel further.

The prolonged U.S. shutdown has also put holiday travel at risk. According to airline estimates, the government shutdown forced airlines to reduce flights and delay 3.2 million passengers.

The report found that millennials were the most likely to adopt generative AI for travel planning. They have increased their adoption by 1.5 times in comparison with 2024.

The report found that while travelers are most likely to use generative AI for finding activities and attractions, restaurant recommendations were the most likely to be followed.

(source: Reuters)