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Oman Air is targeting tourists with a new Singapore route and looking to expand into North Asia

Oman Air's CEO stated that the airline is considering expanding to North Asia in the next year.

Con Korfiatis, CEO of Oman Air, said that the new nonstop Singapore service was backed by the lower cost base, and Oman Air's membership in the Oneworld alliance, which helps with connections. Serving the city with a Kuala Lumpur stopover failed nine years earlier.

He said that Singapore is one of the largest global?hubs...and Singaporeans were among the world's most avid travelers. "Oman is no longer a transit country, but a destination for tourists. This has opened up a new market."

Korfiatis stated that the airline was targeting a load factor, or percentage of seats, in the mid-to high 70% range, for the Singapore route during the first year, and the first-month bookings are tracking above this level.

Four days a weeks, the eight-hour flight is one of longest in the world on a Boeing 737 MAX.

The government-owned airline is launching the new service as it has been executing its transformation plan since early 2024. This includes cutting routes, renegotiating contract, increasing fleet utilization and reducing staff.

Korfiatis expects to announce at least one new nonstop destination within the next 12 months.

He refused to mention specific cities, but said that China, Japan, and South Korea were markets with a lot of interest. He cited their travellers' desire for nature-based, off-the-beaten path destinations.

Oman's airspace was open during recent Middle East disruptions. This gave the airline a temporary?advantage? as passengers were rerouted in the early weeks of the Iran War,?Korfiatis stated. He said that load factors were still down by 8-10 percentage points during the peak of the disruption, but have since recovered. (Reporting by Julie Zhu; Editing by Jamie Freed)

(source: Reuters)