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Amazon expands its low-cost service to the world

Amazon.com announced on Friday that it has expanded its low cost e-commerce services Amazon Bazaar (known as Haul in America) to 14 more markets. This will increase competition with Chinese competitors like Shein, PDD Holdings Temu, and Shein's Shein in the race to sell ultra cheap goods such as $10 dresses and $5 accessory.

The impact of the massive import tariffs that President Donald Trump imposed on U.S. consumers, particularly those with lower incomes, has been felt, as they often look for cheaper deals.

Amazon Bazaar, a standalone app, offers merchandise similar to Amazon Haul, a budget-friendly section of the Amazon app launched last year.

Amazon Bazaar will be delivering a large number of products under $10, and even some for as little as $2, to its new markets. These include everything from fashion to home goods.

Hong Kong, Nigeria, Taiwan and the Philippines are among the newest markets for this low-cost online service, according to the company. Bazaar has expanded from Mexico to Saudi Arabia and United Arab Emirates since its launch.

D.A. Gil Luria, analyst at Davidson & Co. "Amazon only entered a new market when it thought it could scale up to the point where it would delight consumers and build a profitable business."

Luria stated that Amazon takes many years to reach profitability when entering new markets and countries. The company reported a third-quarter revenue of $40.9billion, an increase of 10% over the previous period.

Luria stated that if the company can develop a business of selling low-cost products with a high level of service, they could expand to almost every country around the globe.

Amazon Bazaar products are delivered directly to customers via the network of its service partners. They come from Amazon's global fulfillment center.

Shein and Temu are also expanding outside of the United States. According to Shein's website, the company now has operations in over 160 countries, including the U.S.A., Brazil and Ireland. Temu ships at least to 70 countries.

Both companies' U.S. operations were hit by the Trump administration's ban on de minimis. This trade exemption allowed packages worth less than $800 into the country duty free.

Amazon launched Haul as an in-app service in the U.S. back in 2024. Since then, the company has expanded it to Britain, Germany France, Italy, Spain and Australia. Reporting by Arriana Mclymore in New York, and Anuja Bharata Mistry in Bengaluru. Editing by Anil d'Silva and Matthew Lewis.

(source: Reuters)