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United Airlines and Spirit Airlines clash on business model

The war of words escalated between United Airlines and Spirit Airlines' executives on Tuesday, after the Chicago-based carrier's chief questioned Spirit Airlines' business model and voiced doubts about its ability to stay in the airline industry.

Spirit replied minutes later. In a blog post, the Florida-based airline said that its customers loved its low fares and premium products. The airline stated that "Maybe this is why United executives are always yapping on about us".

Scott Kirby, the CEO of United Airlines, has been vocal in his criticism of no-frills carriers and their business model. He has also repeatedly questioned its viability.

He called it "a failed experiment" on Tuesday.

Kirby said at the U.S. Chamber of Commerce Global Aerospace Summit, held in Washington. "It seems unlikely that Spirit will continue to fly because its customers dislike it and don't wish to fly," Kirby said.

Spirit filed for bankruptcy last month, the second time within a year. A previous reorganization had failed to improve its financial standing.

Rival carriers can now take advantage of its financial problems to gain market share.

United began selling tickets last week for new flights in 15 cities that Spirit serves. The company stated that its new flights are meant to give Spirit's customers another option if suddenly the discount airline went out of business.

Spirit responded immediately, calling United's remarks "wishful thoughts." The company stated that it expects to be in business for "many years to come."

Spirit Airlines has reduced its market presence and operations to reduce its cash burn. Spirit has ceased service in 11 U.S. Cities, including Portland, Oregon and San Diego. It also no longer plans to offer service to Macon Georgia, scheduled to begin mid-October.

Analysts and executives in the industry say that Spirit's problems stem from its inability to fix its overinflated cost structure. The company's operating expenses in the last quarter totaled $1.2 billion. This is equivalent to 118% its quarterly revenue. (Written by Rajesh Kumar Singh, edited by Mark Porter and Aurora Ellis.

(source: Reuters)