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Lyft predicts a strong holiday quarter for bookings

Lyft Inc. forecast fourth-quarter bookings exceeding Wall Street estimates Wednesday, signaling a steady demand for their ride-hailing service heading into the busy Holiday Travel Season.

A saturating market in major metropolitan areas has allowed the company to benefit from its recent push in international markets. Freenow's European operations have been positioned as premium services, complementing the mass-market presence of North America.

The company stated that "our strategic acquisition of Freenow will bring over six million riders annually to our platform by 2026."

The upmarket strategy has also gained traction in the United States, where high-margin rides have grown 50% during the last quarter. In addition, the Lyft Business Travel Program is helping to capture airport and corporate travel.

According to LSEG data, Lyft expects gross bookings of between $5.01 and $5.13 Billion for the fourth quarter. This is above analysts' average estimates of $4.98 Billion.

Lyft's revenue for the quarter ended September is a record, with a 10.7% increase to $1.69 Billion, which is in line with analyst estimates of $1.7 Billion.

Lyft reported that the growth of rides in the third quarter was largely due to the push into untapped U.S. market, notably college towns.

The company also focuses on business travel. It launched a recent program that offers cash back for business rides, and secured a new partnership to strengthen its presence in the highly-valued airport transportation market.

The company's adjusted core earnings were $138.9 millions during the third quarter. This was slightly below the estimated $140 million. (Reporting and editing by Sriraj K. Kalluvila in Bengaluru)

(source: Reuters)