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Indian boycott of Turkish chocolate, coffee and fashion increases

Indian small grocery stores and online fashion retailers have boycotted Turkish products, including chocolates, coffees, jams, cosmetics and clothing, amid growing anger over Turkey's support of Pakistan in the confrontation with India. After India launched military strikes against islamist attackers in Indian Kashmir, Turkish President Tayyip Erdoan expressed his public solidarity with Pakistan. The fighting across the border continued for four full days before a truce was declared.

The All India Consumer Products Distributors Federation, which supplies 13,000,000 mom-and-pop stores with groceries, announced on Monday that it would launch an "indefinite, total boycott" against all Turkish products. This includes chocolates, wafers (wafers), jams, biscuits, and skincare.

According to three sources, and an examination of their websites, the Indian fashion websites owned and operated by Flipkart (backed by Walmart) and Mukesh Ambani’s Reliance (owned and operated billionaire Mukesh’s Reliance), have removed a number of Turkish clothing brands.

One source said that Flipkart's fashion site Myntra has removed listings for Turkish brands, including Trendyol (known for women's clothes), street and casual clothing brand LC Waikiki, and jeans manufacturer Mavi.

A second source who has direct knowledge of the matter said that Myntra had removed the brands in the "national interest" and without Walmart's involvement.

Reliance’s fashion app AJIO removed Turkish brands such as Trendyol and Koton from its app. Many of these listings showed up on Monday as being out of stock. Sources cited "national feelings" as the reason.

Flipkart, Reliance Retail, and the Turkish brands Trendyol LC Waikiki Koton and Mavi have not responded to our requests for comment.

India has not issued a boycott order to companies. India imports $2.7 billion worth of goods from Turkey each year, dominated by precious metals and mineral fuels. A consumer boycott would still have a significant impact. AICPDF stated that its ban would impact around 20 billion rupees (234 million dollars) worth of food products. According to Trading Economics, apparel imports accounted for $81 million in value last year.

Sukhvinder Sukhu said that he will ask for a prohibition on the import of apples from Turkey. These were worth $60 million in last year. Flipkart announced last week that it would suspend all flight, hotel, and holiday package reservations to Turkey, "in solidarity with India’s national interest and sovereignty". Indians are cancelling their holidays to Turkey, and New Delhi has revoked the security clearance for Celebi, a Turkish aviation ground handling company. Reports on Friday claimed that Air India had lobbied Indian officials to prevent IndiGo from leasing Turkish Airlines' aircraft, citing both business and security concerns. This was prompted by Ankara’s support of Pakistan. (Reporting and editing by Aditya Liffey, Aditi Shah; Additional reporting by Dhwani Paandya)

(source: Reuters)