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Mercedes-Benz 2024 automobile sales fall in difficult year for automakers

MercedesBenz's core cars and truck sales fell in 2024, a tough year for the auto industry marked by subsiding need in a weak economy, specifically in essential market China, the German luxury carmaker said on Friday.

It offered 1,983,400 cars throughout the year, down 3% versus 2023, weighed down by a 7% drop in China and a 3% decrease in Europe.

Yearly sales of battery-electric cars and trucks (BEV) visited 23%. to 185,100 automobiles, adding pressure on the carmaker as brand-new,. harsher EU CO2 emission decrease targets take effect this year,. which could potentially suggest pricey pooling deals or hefty fines. for Mercedes if the BEV sales don't pick up.

The automaker cut its full-year revenue margin target two times. in 2024 and said it will step up expense cuts, signing up with a growing. variety of European competitors blaming a weakening Chinese cars and truck market. for falling earnings and margins.

Mercedes likewise plans to decrease its mid-term success. targets as market conditions are not likely to improve in the near. future, a source acquainted with the matter informed Reuters on. Tuesday.

The carmaker is due to report full-year 2024 financial. results on Feb. 20.

(source: Reuters)