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Chinese toy maker Bloks Group applies for up to $188 mln Hong Kong IPO

Bloks Group is aiming to raise as much as HK$ 1.46 billion ($ 188.01 million) in a Hong Kong initial public offering, as the Chinese toy maker aims to ramp up product development and output while capitalizing the reviving IPO market.

Bloks will be selling a total of 24.1 million shares, priced in between HK$ 55.65 and HK$ 60.35 each, according to a regulatory submitting made on Tuesday.

The deal will raise between HK$ 1.34 billion and HK$ 1.46. billion, and the shares sold will represent 10% of the business's. overall shares, the filings revealed.

Shanghai-based Bloks, which assembles the Ultraman and. Transformer toys, will utilize the profits from the IPO to complete. its self-operated factory in 2026 and hire 400 extra. employees.

Bloks is China's biggest player in the assembly character. toy section, according to a report it commissioned to. consultancy company Frost & & Sullivan.

The listing prepares come while there seem green shoots. of recovery in the Hong Kong IPO market following an extended. slump duration over the last few years.

Regional cosmetics firm Mao Geping recently raised. $ 300 million in its oversubscribed Hong Kong IPO, while courier. group S.F. Holding raised $749.3 million.

Bloks reported a first-half loss of 254.9 million yuan. ($ 34.92 million) while publishing 1.05 billion yuan in income,. more than triple from a year ago.

Xinyao (Criss) Wang, an expert at Smartkarma, stated the. newest pre-IPO assessment for Bloks has actually reached 7.2 billion yuan. but need to be lower than global toy designer Pop Mart.

Bloks' service model is more comparable to Pop Mart, rather. than LEGO, but Bloks' profitability is dragging both of. them, added Wang and also flagged that Bloks' present high. profits growth may not be sustainable.

LEGO is a privately-held Danish toy business.

Goldman Sachs and Huatai International are joint bookrunners. on the offering.

(source: Reuters)