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EU Industry chief: EU must push for "Made in Europe" strategy

In a late-Sunday newspaper article, EU Industry Chief Stephane Sejourne, who was co-signed by more than 1,100 CEOs, said that Europe must protect its own industries through a "Made in Europe" strategy.

Sejourne wrote in an article published in newspapers all over Europe that "Without a pragmatic, ambitious and effective industrial policy, Europe's economy will be destined to become a playground for competitors."

The French member of European Commission stated: "We need to?establish a true European preference once and for all in our most important strategic?sectors."

The article was signed by CEOs from a wide range of industries including ArcelorMittal and ThyssenKrupp, as well as drugmakers Novo Nordisk, Sanofi and Continental, tyre manufacturers Michelin, Pirelli and Continental, the airline group Air France KLM and French utility Engie.

The list did not include any car manufacturers.

Sejourne's article comes as the Industrial Accelerator Act, proposed by the Commission later this month will likely include requirements for prioritising locally manufactured products.

The proposal was a bid to boost European industry in response to 'cheaper imports coming from China', but it has divided EU countries.

France is one of the countries that supports the "buy local" idea. However, other governments, such as Sweden and the Czech Republic, are concerned about the potential impact on investment, the price increase in government tenders and the EU's global competitiveness.

Sejourne stated that the best answer for Europe "can be summarized in three words: Made?in Europe".

The Chinese have "Made in China", the Americans have "Buy American", and many other economic powers have similar schemes which give preference to their strategic assets. Why not us? He said.

The use of public funds in Europe must be a contribution to quality jobs and production in Europe. Bart Meijer reported, with additional reporting from Julia Payne, Foo Yunchee, and Lincoln Feast; and editing by Cynthia Osterman and Gareth Jones.

(source: Reuters)