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United's Chief takes the fight against American to the White House with a merger pitch

Scott Kirby, the CEO of United Airlines has been arguing for more than a ten-year period that only two premium airlines can be supported in the U.S. He has now taken that view to the White House, where he floated the idea of merging with American Airlines, his fiercest competitor.

Kirby's strategy can be traced to the closing of?the American/US Airways merger on December 9, 2013. Kirby was then a senior executive at American. Kirby told a New York audience in March 2025 about a conversation he had with his team at American about the future of the airline industry.

Kirby said, "There is only enough room for two premium airlines in the United States." "We're pushing United out of Chicago." After being passed over by American for the CEO position, he left three years after the 2013 merger. He was hired by United and spent the last decade trying to reverse that strategy, fighting against American at Chicago's O'Hare Airport.

The latest move extends that rivalry outside of the playing field. Sources revealed late Monday that Kirby met President Donald Trump in February and pitched the American Airlines merger to him, appealing to Trump's broad ambition to create U.S. Corporate Champions.

It wasn't immediately clear if United had approached American to discuss a possible deal or if the idea was still preliminary.

United and American declined to comment on this article.

Kirby has also spent months engaging the administration, according to people familiar with the situation. This included an appearance on Katie Miller Podcast, the show hosted by Stephen Miller's wife. Kirby's participation in the show was criticized by far-right activist, Laura?Loomer.

Loomer wrote: "Scott Kirby was the guy who fired employees for refusing the COVID vaccine and spent years acting as a Biden climate cultist." "Scott Kirby, a wolf dressed as a sheep is not a good thing."

BATTLE OF AIRLINE CHAIRMEN

This rivalry is also visible in public.

The?CEOs from American Airlines and United Airlines appeared at the J.P. Morgan Conference last month -- Robert Isom of American Airlines in the morning, and Kirby of United in the afternoon. Kirby was asked to comment on Isom's description of United's Chicago expansion when he was present. He said, "I took that as a complement."

Robert?Mann is a former airline executive and consultant who said that the rivalry has gone beyond normal competition.

He said, "It is a grudge-match to some extent." "Robert Isom against Scott Kirby after school in the schoolyard -- Brass knuckles." Kirby argues that shocks such as the current fuel price spike will "accelerate" the gap between brand loyal airlines and the rest, creating opportunities for consolidation.

FUEL PRICE SPIDING: AN OPPORTUNITY OR A RISK? American has parts of this profile. Its shares and earnings are behind those of its competitors and the unions have criticized management harshly.

However, its own numbers complicate the picture. Last month, CFO Devon May stated that the airline had a first-quarter liquidity of more than $10 billion and a debt level at ten-year lows. It is still one of the largest U.S. airlines with the highest leverage.

Isom stated last month that "Americans are built for times like these, no matter how long it takes."

This leaves American, which is in the middle: not strong or weak enough on its own to command a high valuation but not weak enough for it to be a target of easy acquisition.

Kirby's argument for a merger is based on the international scale. A combined airline could reach more markets in which foreign carriers dominate long haul flying. This was a pitch for the White House focused on trade deficits.

The domestic reality is not in favor of the argument. The merger would bring together two of the biggest U.S. Airlines with a lot of overlap, such as Chicago O'Hare airport and other major hubs in Texas.

These are the exact markets that regulators will most likely scrutinize and then demand asset sales.

WINNERS AND LOSSES IN MERGER PLAN

A sale is a better option for American investors than waiting on a turnaround.

Stocks rose more than 8 percent on Tuesday, reflecting the expectation of a premium to be paid for a company worth about $7 billion. This is less than one-third of United's market capitalization of $31 billion. The arithmetic is in the opposite direction for United shareholders. Fuel costs are rising due to the Iran War.

United has about $20 billion of?long-term?debt and is working towards an investment-grade credit rating, a milestone that its finance chief said last month the airline expected to reach before the end this year or the next.

Adding American's approximately $25 billion debt would leave the combined firm with around $45 billion of liabilities. United's ability to maintain its balance sheet would be put to the test, even though it is promoting financial discipline and investment grade ratings.

The deal would also bring American more than 139,000 staff and a fleet over 1,000 aircraft.

This risk is heightened by the?surge of fuel prices. Jamie Baker, an analyst at J.P. Morgan, cut his United earnings estimate last week to a loss of $1 per share for the entire year if fuel prices remain high. Although sustained high fuel prices will shift structural advantage to high-margin airlines like Delta Air Lines, and United Airlines, industry officials privately state that a United-American merge would be difficult in the current climate.

One industry official said that a United acquisition of American would be "like digesting a whale". (Reporting and editing by Joe Brock, Matthew Lewis and Rajesh Kumar Singh from Chicago)

(source: Reuters)