Latest News

Chief commercial officer of Adidas Israel says that a bomb has hit an Adidas store in Israel

Adidas' chief commercial officer announced on Wednesday that a bomb had hit one of the company's franchise shops in Israel, but no injuries were reported. This was in the context of the ongoing war in Iran.

Mathieu?Sidokpohou, Adidas' chief commercial officer, told journalists at a press briefing that "we had one franchise in Israel that was indeed attacked three days ago."

He said, "Fortunately the store was closed so no one in our team was affected." "So far, the business has not been our top priority in that area. It's the people who come first."

As the U.S. and Israel conflict with Iran escalated, many stores in Dubai as well as other major Middle Eastern hubs were forced to close or operate with a skeleton crew.

Adidas CEO Bjorn Gulden stated at the same conference that "we have people sitting in shelters".

Adidas has 350 franchise and chain stores in six countries that are affected by 'the war.

Gulden stated that Adidas would suffer a revenue impact from the closed?stores? in Middle East and delays with?some of their products being sent via air freight throughout the region. (Reporting and editing by Matthias Williams, Miranda Murray and Helen Reid)

(source: Reuters)