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Chinese tourists extend Lunar New Year holiday to Russia and Thailand

Travel agencies report that more Chinese tourists will?travel abroad during the extra-long Lunar New Year holiday next week, with top destinations including Russia, Australia,?Thailand, and South Korea. However, Japan has lost its shine.

The Lunar New Year or Spring Festival is one of China’s longest holidays. It runs for nine days from February 15 this year, which is a day more than usual. This marks the beginning of the Year of the Horse according to the Chinese zodiac.

Families from all over the world and in the United States gather to celebrate this holiday. This boosts spending at restaurants, cinemas, and shops.

Record Trips Expected Over 40-Day Travel Rush

China is expecting a record number of passenger trips, 9.5 billion, during the 40-day travel rush. This is up from 9.02 billion in last year's event. Officials hope that this year's extended event will encourage more tourists to visit their home country or go abroad.

Spring Tour, the travel division of Spring Airlines, based in Shanghai, said that Thailand has regained its position as the top outbound destination due to the weather.

Many people seem to hope to put their problems behind them, even if only for a short time, amid an uncertain economic outlook. Uneven growth following the COVID-19 pandemic has also contributed to job insecurity.

McKinsey said in an August update that Chinese consumers have "quietly moved?on" highlighting deeper changes in the way China consumes.

The domestic?leisure market is split this year between snowy and warm destinations. Trips to tropical Hainan Island and the northeastern Changbai Mountain are popular, said Zhou, deputy general manager of Spring Tour.

Bookings for Russia and northern Europe have increased by more than twofold since last year.

According to Sienna Parulis Cook, director of marketing and communications at Dragon Trail Research, "for the remainder of the year we will probably see an increase in Chinese travel to Russia."

She attributed the rise in popularity to Moscow's decision, made in December, to waive visas for Chinese visitors.

Visitor numbers to Australia are up by a third after the re-bound drive.

Trip.com Group, China's largest online travel agency, reported that a surge in long-haul tourism has increased visitors to Australia more than 100 percent over the previous year.

Aviation intelligence firm IBA reported that seat capacity on international flights, both inbound as well as outbound, increased by 9% over the past year.

In a report released before the holiday, it stated that "the international market?plays an increasingly important part in Spring Festival travel." It also noted that seat kilometers available on international flights make up approximately half of their total capacity.

For other destinations, it's not as rosy.

The lingering tensions with Japan have eroded the appeal of Japan for Chinese visitors who would normally make it their top choice.

Flight data from 2026 shows that travel to Japan is down sharply due to the strains in ties with China and its safety warnings for travellers. This has led?airlines? to change their policies and offer more refunds for Japan routes.

Flight Master, a travel data provider, reported that in the week beginning February 2, there were 49.2% fewer flights between China?and?Japan than a year ago.

All flights were cancelled on 58 routes which operated during the Spring Festival last year, when Trip.com listed Japan as one of the top overseas destinations along with Thailand and other markets in Asia. Reporting by Julie Zhu and Sophie Yu, both in Hong Kong; editing by Casey Hall and Clarence Fernandez.

(source: Reuters)